Pianta di Belgrado 1717

Giambattista Albrizzi ( 1698-1777 ) , a.k.a. Giovanni Battista Albrizzi , was an Italian publisher and journalist active in Venice during the mid - 18th century . Albrizzi was the scion of a well - established Venetian publish ing dynasty and followed in the footsteps of his father , Girolamo Albrizzi , who founded the family printing business and is known for publishing the work the great Venetian cartography Vincenzo Coronelli . Giambattista Albrizzi is generally considered to be the most prominent 18th century Venetian publisher . Today he is best known for his friendship and collaboration with Giovanni Battista Piazzeta ( 1683 - 1754 ) , a well know Venetian artist and engraver , whose drawings and engravings appear in many of Albrizzi's publi cations , including his maps . Giambattista Albrizzi's cartographic work , while not particularly innovative in terms of content , often featured elaborate decorative elements designed by Piazzeta . Through the integra tion of such decorative elements , Albrizzi hopped to revive the reputation of Venetian publishing , which since the late 17th century , had fallen in regard since the days of Girolamo . His work helped lay the foun dations for Italian school decorative cartography in the late 18th and early 19th century , including the work of Antonio Zatta , among others . In addition to Albrizzi's work as a map and book publisher , he also issued weekly journal , Novelle della Repubblica delle Lettere , a kind of early newspaper that played an important role in Venetian business and intellectual life .